Scaling a Retail Business Changes Everything
The processes, operating model, and leadership practices that got you to 20 stores may not get you to 100…or 300.
I know because I've lived that transition.
I spent 25+ years in retail, helping scale a business from 23 locations to nearly 300. Today, I help retail leaders navigate the operational, merchandising, organizational, and execution challenges that come with growth and change.
Bryon "Murph" Murphy
30
Years In Retail
Retail operations, merchandising, & growth
13+
Years Executive Leadership
Building teams, capabilities, & organizations
National Scale
Visual Merchandising & Operational Leadership
Built the VM function, team, standards & execution across a national footprint
$100M+
Savings Opportunities Identified
Through process, operational & labor improvements
People. Process. Projects.
Strong execution starts with the right people, the right processes, and disciplined project delivery.
01 PEOPLE
Build the organization ahead of growth.
Align structure, roles, capabilities, and leadership with where the business is going.
02 PROCESS
Simplify how the work gets done.
Identify gaps, duplication, unclear ownership, and opportunities to improve speed, consistency, and cost.
03 PROJECTS
Improve execution from planning through completion.
Address handoffs, delays, go-backs, and execution gaps that create unnecessary time and cost.
Downstream execution is often determined upstream. Aligning people and process creates stronger project outcomes.
Retail Experience. Measurable Impact.
Our role is to guide and support executive teams for operational success.
Ready to expand your retail stores?
Whether you're opening new stores, entering new markets, or preparing for your next stage of growth, Murphy Advisory Group will build your leadership, and capabilities needed to scale successfully.
Hiring new teams for a business restructure?
Support executive teams during periods of rapid growth, organizational change, acquisitions, new initiatives, or operational transformation with practical leadership experience.
Bringing the Product Strategy to Life
The product is only part of the customer experience. How it is presented, understood, sold, and executed in the store matters.
I help retailers translate merchandising strategy into physical store experiences that make products easier to shop, easier to sell, and more compelling to the customer.
From visual presentation and selling environments to product information, fixtures, sourcing, supplier management, and field execution, I focus on what happens between the merchandising strategy and the customer experience.
Executive Experience That Delivers Results
Supported one of America's fastest-growing specialty retailers as the business expanded from 23 to 283 locations, helping build the operational capabilities required to sustain rapid growth.
Scaled National Growth
Created and scaled the national Visual Merchandising organization, establishing standards, processes, and leadership that supported consistent execution across every store.
Built an Enterprise Function
Led enterprise initiatives that improved store execution, labor planning, merchandising consistency, and cross-functional alignment throughout the organization.
Improved Operational Execution
Built high-performing teams while mentoring future leaders and partnering with executives to strengthen organizational capability during periods of rapid expansion.
Developed Leaders
Where I can help
01 Growth & Expansion
Operating models, processes, organizational capabilities, and execution needed to support growth.
02 Operations & Process Improvement
Identify gaps, simplify work, improve labor effectiveness, and strengthen execution across the organization.
03 Visual Merchandising & Store Performance
Translate merchandising strategy into scalable store experiences, visual standards, and consistent execution.
04 Organization & Leadership
Build the structure, capabilities, accountability, and leadership needed for what comes next.
Experience Earned at Scale
After spending more than two decades building fast-growing specialty retailers, we understand what it takes to grow without losing operational discipline.
From store leadership to executive strategy, we have been at the forefront and through the trenches of the retail landscape. Let Murphy Advisory Group focus on your performance to scale your retail to the next level.
Frequently Asked Questions
1. What types of retailers do you work with?
I work with growing and established retailers looking to scale, improve execution, or strengthen organizational capabilities.
2. Do you work alongside existing leadership teams?
Yes. I work alongside executives and functional leaders to identify opportunities, develop practical solutions, and help teams execute them successfully.
3. What does an engagement typically look like?
Engagements can range from fractional or executive advisory support and focused projects to operational assessments and longer-term implementation support. The approach depends on the challenge and desired outcome.
4. How do we get started?
Start with a conversation. We’ll discuss your priorities and determine where I can add value and whether there’s a fit.
Let’s Talk About What’s Next
Have a challenge, opportunity, or initiative where an experienced outside perspective could help? Let’s start a conversation.
info@murphy-advisory.com
Phone
407.403.4476
Our Team in Action
Collaboration and Results
